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at this point, you need to have a notable comprehension of your purchaser individual and wherein they’re within the consumer’s journey. this is great! you’re organized to hold onward to the subsequent diploma to powerful copywriting, this is to choose the proper medium to your message. a medium is a channel you use to the touch your business enterprise of onlookers. the replica you compose will exchange contingent upon how you may bring your message. in this way, earlier than you compose your duplicate you have to pick out the way you need to the touch your amassing of humans.

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